Aari vs Zardosi vs Maggam Work: What's the Difference?

Aari (and why maggam means the same thing)

Aari work uses a hooked needle to chain-stitch thread, beads and sequins on fabric stretched over a frame. In Karnataka and Tamil Nadu the frame is called a maggam, so 'maggam work' and 'aari work' usually describe the same technique.

Zardosi

Zardosi is metal-thread embroidery — gold and silver coiled wire, dabka, kasab and stones stitched flat onto the fabric. It sits heavier and richer than aari and is the classic choice for bridal blouse sleeves and borders.

Which one should you pick?

Match the technique to how the piece will be worn:

• Aari — versatile, lighter, great for full coverage and colourful motifs
• Zardosi — heavy, regal, best for bridal focal areas like sleeves and back
• Mixed work — zardosi motifs outlined with aari filling is our most requested bridal combination

Caring for hand embroidery

Always dry clean, store the piece flat or rolled rather than folded on the motif, and keep a muslin sheet between layers. Done right, hand embroidery outlives the saree it was made for.